December 11, 2007
HALLMARK CHANNEL DELIVERS A RARE HAT TRICK THIS HOLIDAY SEASON WITH ORIGINAL HOLIDAY MOVIES RANKING #1 FOR
THREE CONSECUTIVE WEEKS
December 8 Premiere of “The Note” Scores a 3.4 HH Rating Boosting Network to Rank #7 in Prime Time for the Week of December 3
Hallmark Channel delivered a rare hat trick this holiday season as the network became home to the #1 Prime Time cable telecast of the day three weeks in a row. This success was generated by the premieres of its original holiday movies: “A Grandpa for Christmas,” (11/24/07) “All I Want for Christmas” (12/1/07) and “The Note” (12/8/07). This latest original holiday movie premiered to a 3.4 HH rating with over 2.8 million homes and over 5.2 million unduplicated viewers (P2+). This exemplary performance drove Hallmark Channel to become the #1 cable network in Prime Time for the day and #7 in Prime Time for the week of December 3-9.
“The Note,” starring Genie Francis and Ted McGinley, was the highest rated ad-supported cable telecast of the day, the second highest rated ad-supported cable movie of the week and the won the Saturday, 9-11 p.m. time period among HH, W25-54 (1.8) and P2+ (1.8) ratings as well as HH (2.8 million) and P2+ (3.9 million) deliveries. The original holiday movie also ranked in the top 10 in key demo ratings - #2 in A25-54 rating (1.3); #3 in W18-49 rating (1.2) and #7 in A18-49 rating (0.8) – as well as among key demo deliveries - #2 in W25-54 (870,000); #5 in A25-54 (1.2 million); W18-49 (606,000) and #9 in A18-49 (838,000).
“The Note” became the network’s third highest-rated and third most-watched original movie premiere in its history.
Source: Nielsen Media Research, 11/24-12/9/07